Amstel Beer
Your is always cooler
THE BRIEF
Create a distinctive positioning in the area of Levante (Valencia and Cartaguena) under the heading "Amstel is your beer” for it’s proximity and history. For that we created the concept "Your is always cooler" and under this concept, based on comparisons of "yours" against others, we carried out several campaigns:
- Campaign launch concept in Valencia and Alicante (September 2009)
- Campaign 500 Open Tennis: October 2009
- Campaign Fallas: March 2010
- Alicante Hogueras Campaign: June 2010
- Outstanding Campaign 2010/2011
THE WORK
We have acted in all areas of communication: press office, street marketing, graphics, outdoor, newspapers, radio, in-store promos (horeca / food, etc.).
THE RESULT(S)
It has strengthened the position of Amstel as the local beer, increasing the volume of sales at point of sale (catering and food).
