Caterpillar EAME Product Launch
18 / 11.04.2011
AMIN Switzerland, B+G - applied communication strategies, started a cooperation with US network partner Simantel, based in Peoria, Illinois, to act as European Service Office for the launch of two new Caterpillar products in the EAME region.
B+G & Partners worked hand in hand with Simantel on the EAME launch strategy for two new CAT Large Excavators, the 374D L and 390D L, and was in charge of the creative work and for coordinating AMIN Europe Partners in the UK, Germany and Italy for creative consulting and copy adaptation.
Demonstrating their fast moving capabilities, creative talent and expertise, the AMIN partners delivered a complete set of promotional materials including press ads, web banners, mood-setting videos and other materials in 4 different languages over a very short and intense period of time, to the entire satisfaction of the Caterpillar team, who has announced its willingness to further cooperate with AMIN Partners on other projects in the future.
Example of the press ads:
