Whole Russia in 3D
6 / 30.11.2010
Fresh Mind Communication Agency opened the doors to Sony 3D World in the largest Russian cities for all shopping malls and business centers visitors.
As part of the autumn / winter Sony BRAVIA 3D TV advertising campaign the Agency has developed an elevator space branding concept for business centers, as well as decorating the entry doors in largest shopping centers in Moscow and regions. The project's objective is to inform the audience about the new BRAVIA TV models NX710/810, focusing on the 3D feature.
Fresh Mind also proposed to draw the attention of the «direct» target audience - cinema visitors - to the new Sony product. To this end, the Agency selected a comprehensive strategy «from entrance to film viewing»: door decorating («October» cinema), popcorn box design - the essential cinema attribute, and just before the film, viewers can see the BRAVIA commercial.
In total, the Agency involved more than 57 points in 10 Russian cities, including 11 shopping centers, 17 business centers and 29 cinemas.
Agency's involvement in this project: branding concept development, layout adaptation and preparation, advertising materials production and mounting control, placement.
