Step into the world of 3D
7 / 01.12.2010
Fresh Mind Communication Agency has launched a unique project that allows you to literally step into the 3D World, created by Sony.
For "Capitoly" shopping mall (Moscow) visitors March began with a pleasant surprise: in front of the Media Markt everyone can see a fascinating sticker with a three-dimensional effect, which shows you the bottomless 3D World.
Fresh Mind Agency used this unusual form of advertising as part of the Sony BRAVIA 3D TV creative campaign. In order to get the 3D-effect you have to view the image from a certain point, and then it miraculously fits into the space. Three-dimensional 4x4m image attracts visitors' attention, and they are thrilled to take pictures at the edge of the "abyss".
Agency's involvement in this project: 3D-sticker development, production and placement.
