Sony in MediaMarkt
7 / 17.09.2010
In the morning on September 17th, MediaMarkt Belaya Dacha staff and visitors plunged into the Sony 3D World, created by Fresh Mind.
The concept of branding an area in the largest electronics store is designed to draw attention to the new BRAVIA TVs with three-dimensional image support. Fresh Mind created an atmosphere of the 3D world by placing image banners and layouts on several surfaces - checkpoints, glass fences on the left and on the right of the escalator, as well as a vast space over the escalator. Non-standard approach to the area decoration received a positive responce among the MediaMarkt staff.
Also, midnight September 24, MediaMarkt branding has been updated with a bright arrow pointing the way to the Sony 3D World.
Agency's involvement in this project: branding concept development, layout design, advertising materials production and mounting.
