PR for high-fashion interior
15 / 30.06.2011
Fresh Mind Communication participated in organizing two events for Galleria Arben, as well as providing press coverage in about 15 of the leading design and interior glossy magazines.
On April 19th, Galleria Arben opened its showroom in MOD Design - a new design center. Guests of the ceremony - world-renowned suppliers of interior fabrics and items (Kobe, Tesseci, Fibertex, Montgomery, etc.), partners, designers and media representatives, fully dressed for the event, were warmly greeted on the red carpet.
The most pleasant surprise of the evening was the awarding of exclusive "master of his craft" diplomas for designers, clients, etc., followed by the ceremonial cutting of the red ribbon at the gallery entrance. This honorable mission was fulfilled by the company's President Arkady Chernov and Galleria Arben director Elvira Smirnova, after which more than 400 guests entered the new gallery to magical music from "Alice in Wonderland". Exquisite melodies performed by the Valery Kiselev Classic Jazz Ensemble added a special charm to the evening and accompanied Moscow's famous dance couples while they masterly swung away in Lindy Hop style.
A week later, on the 26th of April, there was a presentation dedicated to Galleria Arben receiving exclusive rights for distribution of Christian Fischbacher interior fabrics on the Russian market.
The Christian Fischbacher executives - Art Director Camilla Fischbacher and CEO Michael Fischbacher presented the 2011 collection to the professional audience and press. The Galleria Arben and Christian Fischbacher union is based on many years of friendly relations and has already given excellent results. Christian Fischbacher and Galleria Arben are looking forward to a long-term successful cooperation on the Russian market.
