On the right track!
15 / 31.03.2011
In March, Fresh Mind Agency is conducting an advertising campaign for Sony VAIO - video placement in Aeroexpress trains heading to the Sheremetyevo, Domodedovo and Vnukovo airports from Savelovski, Paveletsky and Kievsky railway stations respectively.
The aim of the campaign is to attract attention of the target audience to the new VAIO S-series laptops. Characteristics of the new Sony VAIO are interesting for those who are often on the move: VAIO S-series with extended battery goes without charge up to 14 hours, and due to the ambient light sensor and backlit keyboard it is comfortable to use even in the dark. The Agency selected the advertising media, coordinated the program with the client and ensured a prompt start of the campaign.
