OVO Energy Chooses the bright sparks at AMIN UK - Thinking Juice
7 / 01.04.2010
Following a three way creative pitch, AMIN UK - Thinking Juice has won the creative, media and strategic marketing brief from OVO Energy - the UK's fastest growing energy company.
The work covers all traditional and digital marketing for the startup energy business, currently the cheapest gas and electric provider in the sector. The OVO brand is unique in that not only is it aggressive on price, it offer only two easy to understand tariffs and used more renewable energy in it's plans than any of the 'Big 6' energy companies.
Gellan Watt, Managing Director and Creative Director of the award-winning Bournemouth agency said: "It's a fantastic win for us. The OVO team are a really great team and we're very excited to be working with them. They're already shaking up the market and doing things very differently. It's the perfect opportunity for us to get our teeth into a great brand at the business end of their development."
Under the title 'Cheaper. Greener. Simpler.' the campaign breaks in April.
