As the premier network for strong independent agencies, AMIN offers its members an array of tools unmatched by any other network.
Conferences That Bring Together Inside & Outside Knowledge
AMIN Europe provides annual networking and staff development conferences. These conferences give our members opportunities to share information with colleagues from throughout the network, while also developing relationships for on-going advice throughout the year.
AMIN Partners Enhance Your Client Services
With AMIN offices in major markets all over the globe, we have “branch offices” we can call on at a moment’s notice for localized services that our clients may need. Our affiliate agencies can offer on-the-spot services, ranging from store monitoring to production supervision, with fully-trained staff native to the key market area. AMIN covers more of the top 10 EU markets than any multi-national agency and – our clients tell us – responds faster and cheaper. At the same time, our vast network also offers a depth of expertise in various products and industry categories that would be impossible to achieve within a single agency. An Expertise List is published annually and provided to member agencies. This valuable list includes specific client experience by product or service, name of the client, product category and names of AMIN members. Access to this kind of vertical knowledge and experience can be critical both in servicing existing clients and in fast-paced new business pitches.
New Business Assistance
The competition for new business is keen, and more and more prospective clients are seeking access to national or global resources in their agency partner. AMIN gives independent agencies the opportunity to compete on a regional, national or even worldwide basis by providing new business assistance in the following areas:
- Pre-presentation Research – Use network affiliates to gather input about a prospect’s products, distribution, sales performance, competition and future potential. This research will provide the background and support for strengthened presentation recommendations.
- AMIN Affiliate Locations – Match AMIN agencies with a prospect’s marketing regions to demonstrate access to the marketing resources offered by competing agencies.
- AMIN Primary Research Panel – Conduct a survey among AMIN agencies to provide compelling primary research of interest to the prospect. This research can easily be conducted electronically via the members-only portion of our website.
- Expertise – Access your AMIN friends from throughout the world to tap into their experience in a particular industry category to increase your knowledge before you meet a prospect or make a presentation.